220,000 children are currently living in poverty in Scotland. That’s one child in four who is missing out on simple things we all take for granted. STV Children’s Appeal wanted to help by creating a national fundraising event.
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Kids in poverty often don’t have breakfast and come to school hungry. This makes them more likely to underperform. If breakfast is the most important meal of the day, the Big Scottish Breakfast is the most important meal of the year.

I created the solution and designed the identity as well a series of posters and marketing collateral to launch the fundraising event.